Ensures fair living wage for producers
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Biodegradable or environment friendly
Purpose
With a vision to create a sustainable future for handloom weavers and textile artisans, this initiative is dedicated to generating continuous demand and fair income for their craft. By empowering skilled artisans, it ensures that traditional techniques are preserved and passed down to future generations. Committed to showcasing India’s textile heritage on a global stage, the platform offers an exquisite collection of sarees and clothing that embody the country’s rich artistry. Ethically sourced from over 40 artisan clusters, including more than 20 GI-tagged crafts, each piece is 100% handcrafted using pure, sustainable fabrics like cotton, silk, linen, and silk cotton—never synthetic or machine-made. Through direct artisan support, it helps preserve heritage crafts, fosters economic stability, and promotes a more conscious fashion industry. Every creation is more than just a garment; it is a tribute to culture, craftsmanship, and timeless elegance.
People
By collaborating with 45 artisan clusters and engaging 52 primary artisans—alongside numerous supplementary workers involved in reeling, spinning, dyeing, block making, and loom setup—this initiative is fostering sustainable livelihoods while preserving traditional crafts. Women make up 20-25% of the primary artisans, reflecting a commitment to inclusivity and empowerment. For rural and tribal artisans, this platform provides fair wages and opportunities to co-create designs that honor their expertise, ensuring their heritage remains valued in the global market. Partnerships with tribal welfare organizations further support economic independence while safeguarding cultural traditions. Beyond social impact, these efforts embrace slow fashion, prioritizing sustainable methods and natural materials that help protect environmental ecosystems for future generations. Conscious consumers play a vital role in this movement, making ethical choices that support artisans, uphold social justice, and promote environmental sustainability. Each handcrafted piece represents a step toward a more mindful and interconnected world.
Planet
Sustainability is at the heart of this initiative, with every piece crafted using eco-friendly materials like organic cotton, natural dyes, and handwoven fabrics. By avoiding harmful chemicals and synthetic fibers, the focus remains on ethical, small-scale production that minimizes waste, conserves energy, and reduces the carbon footprint of mass manufacturing. Rooted in the principles of slow fashion, each creation is designed for longevity, offering timeless elegance while challenging the disposable nature of fast fashion. Collaborating with artisans from rural and tribal communities ensures not only the preservation of traditional techniques but also the economic empowerment of skilled craftspeople. This approach fosters a more conscious and sustainable future—one where heritage, craftsmanship, and environmental responsibility come together to create fashion that respects both people and the planet.
